Kaput!!! Malaika Arora and Arbaaz Khan one of the most steadiest couples in Bollywood have split said one of the leading tabloids. And lo! it sent shock waves across the lengths and breadths of the city and beyond. The million dollar question was ‘Who’s the girl?’

“She’s not from Bollywood” he’s known to have said. But while flings and relationships going kaput are a common occurrence in Bollywood, Arbaaz and Malaika were not known to have been linked with anybody in the recent past. And no rumours either – so then what must have gone wrong suddenly was the question on most minds.

Is a new film going to be launched with both in the lead or is it some publicity stunt? You guessed it – apparently both have been roped in for a film. And the tabloid cheated you by breaking a news that didn’t deserve to be called news. Did you feel cheated? Do you feel you won’t trust that tabloid anymore howsoever true the news be? Yes, that’s the spontaneous reaction of most. But then that’s what tabloids are all about. Selling sensationalism – the truth be damned.

The fact is gaining eyeballs is not easy these days. The audience is only getting smarter and competition is getting tough - reason why publications need to come up with newer ways to get more and more ‘creative’ and catch the attention of its readers so what if it is at the cost of the ethics of journalism.